Walmart introduces Bettergoods, its largest private food brand in two decades, offering affordable trendy options like pistachio nut butter and plant-based mozzarella under $15, with most below $5.
Bettergoods includes 300 chef-inspired foods with categories like culinary experiences, plant-based options, and 'Made Without' products catering to specific dietary needs.
Private-label brands like Bettergoods align with consumer demand for affordable quality, offering unique flavors while addressing the rise in popularity due to inflation.
Millennials & Gen Xers without children make up over a third of private-label food consumers, showing the growing appeal and market share of private brands in the grocery industry.
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