"Walmart on Monday debuted its 2025 holiday marketing campaign, which lifts a page from the world of Dr. Seuss, per a press release. The effort extends a "Walmart. Who Knew?" messaging strategy introduced in June. Festive ads transport viewers to the fictional town of WhoKnewVille as denizens stress over where to buy holiday gifts. A concerned girl named Mindy Lou Who wishes for a solution to the chaos, which comes in the form of a shooting star carrying a mobile device promoting the range of products Walmart carries."
"Walmart is offering a dose of whimsy this holiday season as it expands a "Who Knew?" messaging platform launched earlier this year and continues to lean into marketing focused on pop culture nostalgia. "Who Knew?" challenges consumer perceptions around the big-box store by showcasing the variety of Walmart's assortment and the convenience of services like Walmart+ as customers refrain "Who knew?" to the tune of The Who's "Who Are You," a musical motif that resurfaces in the latest holiday ads. "Walmart's WhoKnewVille" also takes creative inspiration from Dr. Seuss' "How the Grinch Stole Christmas," with a velvet-voiced narrator, story beats and design flourishes strongly reminiscent of the Christmas classic."
Walmart debuted a 2025 holiday marketing campaign set in the fictional WhoKnewVille that borrows visual and narrative cues from Dr. Seuss. The campaign extends the "Walmart. Who Knew?" platform to challenge consumer perceptions by showcasing assortment breadth and the convenience of services such as Walmart+. A protagonist named Mindy Lou Who and a shooting star mobile device illustrate how Walmart can solve holiday shopping chaos. The work was developed by Publicis Groupe agencies including Fallon, Leo NY, The Community, Contender and Digitas. The campaign runs across TV, streaming, social, out-of-home and creator channels amid retailer uncertainty tied to tariffs.
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