"It's being mindful and considerate of the people around you, but also of yourself and how you present to the world," she told "CBS Mornings," characterizing the mantra as more than just an aesthetic but a way of life.
"Demurity is my purity," Lebron said on an episode of Jimmy Kimmel Live!, guest hosted by RuPaul.
The hashtag '#demure' has been shared over 400,000 times on TikTok, according to the platform's analytics.
To Merriam-Webster, 'demure' means being reserved or modest. But to the internet - and to Lebron - it's up to each person to find 'what it means to you.'
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