""Creators are at the intersection of sports, entertainment, lifestyle and most importantly, culture. That's where brands strive to be. And brands are clearly seeing success with utilizing influencers and content creators," LIFT chief marketing officer Corey Vann said."
""This is a critical addition to our business, and it comes at a pivotal time as we look to bridge the gap between traditional athlete representation and the digital arena. I am thrilled to have Paul join us," said LIFT CEO Donnie McGrath."
""Creators are the storytellers of our time. I look forward to building a distinct platform and providing tools that let their voices travel farther than ever before," Coggiola stated."
Paul Coggiola has left UTA to become president of LIFT Creators, a new division of LIFT Sports Management aimed at digital influencers. He has already signed several clients to the agency. Coggiola will enhance LIFT's digital marketing strategy while maintaining traditional talent representation. LIFT's CMO emphasized the importance of creators in the intersection of sports, entertainment, and culture. The CEO highlighted Coggiola's experience as a significant asset in connecting traditional athlete representation with the digital landscape.
Read at Variety
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