Leading up to a potential TikTok ban in the U.S., users rapidly adopted the Chinese app RedNote, showcasing their willingness to switch platforms. Following the pause of the ban by Trump, RedNote experienced a drastic decrease in its daily active users, dropping by 54% as the urgency disappeared. Initially, TikTok users sought RedNote to protest the government’s ban and show a preference for another Chinese app over Meta's services. The entire episode highlights users' complex reactions to platform dependence and the implications of national security concerns.
Upon facing the potential ban of TikTok, U.S. users turned to the Chinese app RedNote, quickly elevating it to the No. 1 free app in the U.S. before experiencing a rapid drop in usage as the ban was paused.
With Trump delaying TikTok's ban, RedNote saw a dramatic decline in U.S. daily active users, suggesting that user commitment was more to the service rather than a shift to another platform.
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