"The city has a unique opportunity to showcase its dynamic history and culture, draw new fans to a range of entertainment and attractions and capture the economic impact of all this activity. City officials, our local hospitality industry, regional sports teams and venues and the folks at the San Jose Mineta International Airport have been working together for many months to position San Jose as a home base for visitors and provide local residents opportunities to enjoy the vibrant atmosphere."
"It is a special moment in time for city leadership and residents to champion the city's creative economy, authentic identity and long-term cultural tourism strategy - and to ensure the immediate economic impact remains here, in our local community, rather than in other cities to the north. While the events that will bring initial attention to the South Bay are sporting events, the arts have a significant role to play in uplifting our city and an opportunity to benefit this year and into the future."
San Jose will welcome unprecedented numbers of fans, athletes, and journalists in 2026 for top international and national sporting events. City officials, the hospitality industry, regional sports teams, venues, and San Jose Mineta International Airport have coordinated to position the city as a home base and offer residents opportunities to enjoy a vibrant atmosphere. City leadership and residents can champion the creative economy, authentic identity, and a long-term cultural tourism strategy to retain economic impact locally. Arts organizations can cross-promote concerts, exhibitions, and cultural activations to expand audiences, increase attendance and sales, and support local businesses and venues. Visit San Jose provided resources and tools for arts promotion on the SJ2026 mobile website.
Read at San Jose Spotlight
Unable to calculate read time
Collection
[
|
...
]