The UK has shifted up the rankings of the largest global ad markets to third place, replacing Japan, and sitting just behind the US and China in Groupm's end-of-year forecast.
Digital advertising revenue, which makes up the vast majority of the UK's total industry advertising revenue, is projected to grow by 7.3 percent in 2023, but then growth is projected to slow to 5.5 percent in 2024.
[
add
]
[
|
|
...
]