UK BVOD Ad Spend to Surpass 1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab
Briefly

from Exchangewire6 months ago
UK ad spend on BVOD to exceed £1bn in 2024, with 13.7% year-over-year growth. Overall TV spend also to rise by 4% due to summer sports events.
Exchangewirehttps://www.exchangewire.com/blog/2024/07/30/uk-bvod-ad-spend-to-surpass-1-billion-in-2024-ftc-to-investigate-surveillance-pricing-grab-abandons-acquisition-of-trans-cab/
FTC investigating companies for 'surveillance pricing', using personal data to set prices, focusing on privacy, consumer protection, and competition impact.
Exchangewirehttps://www.exchangewire.com/blog/2024/07/30/uk-bvod-ad-spend-to-surpass-1-billion-in-2024-ftc-to-investigate-surveillance-pricing-grab-abandons-acquisition-of-trans-cab/
Grab's acquisition of Trans-cab in APAC region called off. CCCS raised concerns, fearing a significant decrease in competition from the deal.
Exchangewirehttps://www.exchangewire.com/blog/2024/07/30/uk-bvod-ad-spend-to-surpass-1-billion-in-2024-ftc-to-investigate-surveillance-pricing-grab-abandons-acquisition-of-trans-cab/
Read at Exchangewire
#uk-bvod-ad-spend #ftc-investigation #grab #trans-cab #competition-regulations
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