True Religion's holiday campaign, 'Where Holiday Wishes Come True,' featuring Megan Thee Stallion, aims to connect with new audiences while celebrating its hip-hop culture roots.
Kristen D'Arcy highlighted, 'Megan is hotter than hot right now,' making this campaign a milestone moment, ensuring the brand resonates with loyal and new audiences.
The campaign encompasses a diverse strategy, including surprise behind-the-scenes content and a social media takeover, fostering wider brand engagement across multiple platforms.
In partnership with the Pete & Thomas Foundation, True Religion adds a community engagement aspect to its campaign, aiming to give back while promoting their brand.
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