To appeal to Gen Z, Coca-Cola took over the Sphere and 'co-created' a futuristic flavor with AI
Briefly

from Digiday6 months ago
"The intent is to better connect with Gen Z and younger," Selman Careaga, president of the global Coca-Cola category.
Digidayhttps://digiday.com/marketing/to-appeal-to-gen-z-coca-cola-took-over-the-sphere-and-co-created-a-futuristic-flavor-with-ai/
For the new Y3000 flavor, Coca-Cola took over the Sphere for a week and introduced an AI-powered camera experience, the Y300 AI Cam, to get people to take photos and use the technology to alter them to be a vision of what the future may look like.
Digidayhttps://digiday.com/marketing/to-appeal-to-gen-z-coca-cola-took-over-the-sphere-and-co-created-a-futuristic-flavor-with-ai/
Read at Digiday
#Coca-Cola #Gen Z #limited-edition flavors #immersive experiences #AI technology
[
add
]
[
|
|
]