Tilt utilizes a unique real-time shopping platform to enhance user experience, allowing shoppers to engage directly with brands through interactive video streams and auctions.
Investment from Balderton Capital and others will enable Tilt to capitalize on the live-streamed e-commerce trend, which is predicted to grow significantly worldwide.
Founded by ex-Revolut leaders, Tilt aims to reshape online shopping for Gen Z, integrating community engagement with a direct shopping experience in a unified app.
As live shopping surges in Asia, Tilt is aspiring to bridge the market gap in the UK and US, offering brands a new medium to connect with consumers.
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