According to Hannah Bennett, TikTok users are now heavily relying on the app for searching for their next travel destinations and travel companions.
TikTok has seen a significant surge in travel content views since 2021, with 82% of UK users stating the app has inspired them to explore new travel destinations.
The trend of 'destination dupes' on TikTok has gained popularity, with users seeking slightly undiscovered locations over mainstream ones, leading to an increase in interest in alternative destinations like Albania, Montenegro, Ljubljana, Taipei, and Zanzibar.
Airlines like easyJet and British Airways have been utilizing TikTok's popularity to connect with users and capitalize on viral content for promotional purposes.
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