For decades the FDA has regulated advertising on television, radio, and in magazines. It released guidelines for social media in 2014. Since then it's done little to regulate influencers who may or may not have direct ties to the manufacturers, yet tout their success with medications such as Novo Nordisk A/S's diabetes medication Ozempic and Pfizer Inc. 's migraine drug Nurtec ODT to millions of followers.
Pharmaceutical companies, paid social media influencers, and telehealth companies that sell the drugs are required to balance promotional information with warnings about side effects in social media ads, similar to the lengthy, FDA-mandated warnings in television and magazine ads. But in practice, Bloomberg Law found, social media ads often contain limited to no warnings.
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