Companies using TikTok Spotlight can link videos to film content, driving interaction through plot summaries, cast info, and ticket purchasing options.
TikTok Spotlight aims to enhance engagement by automatically linking relevant videos while ensuring compliance with promotional guidelines and brand safety standards.
Warner Bros. Discovery found success with TikTok Spotlight during the marketing of Dune: Part Two, leveraging it to drive box office success and engage diverse audiences authentically.
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