Thierry Breton stated that the EU believed the service on TikTok Lite could be as addictive as cigarettes, leading to the suspension of the rewards program.
Breton expressed disappointment in TikTok for proceeding with the service despite existing concerns over safeguarding children, marking the first non-compliance case under the DSA.
The EU threatened to block TikTok Lite, prompting TikTok to write to Breton about suspending the service to comply with the EU's safety regulations.
TikTok will suspend the task and reward program service in France and Spain for 60 days following the EU's investigation on potential addiction risks.
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