Lemon8 has recently ramped up its presence by promoting heavily on TikTok, encouraging users to connect their TikTok accounts to boost user engagement on its platform.
Given the increasing scrutiny of TikTok due to foreign ownership concerns, Lemon8's promotion strategy could be seen as an attempt to leverage TikTok's user base while evading regulatory hurdles.
Investor Kevin O'Leary is interested in acquiring TikTok, indicating a potential strategy to preserve its U.S. operations through alternative ownership structures that involve political negotiation.
The situation around TikTok continues to evolve, with the incoming Trump administration potentially influencing the outcome through legal maneuvers and proposed deals to sustain access and operation.
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