With FinTok's popularity, it's reasonable to ask whether these financial influencers are experienced or credentialed in finance. A growing number of these 'Finfluencers' are advising on risky financial decisions without important information on their risks or disclaimers that provide the necessary warning.
It's easy to dismiss the TikTok investing advice phenomenon. But we must remember that this advice is geared towards an audience that has grown up online. In addition, it's packaged in a catchy, easy-to-digest way that appeals to a broad audience. Young people deliver the advice, which makes it feel more democratic, accessible, and relatable to today's investing crowd. The delivery method works.
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