As Inter Miami CF embarks on its MLS Cup journey, all eyes will be on Messi, whose performance is expected to electrify the field in a groundbreaking TikTok livestream.
This will be the first instance where TikTok streams an entire live soccer match focusing solely on a single player, showcasing Messi's star power.
With over 7 million soccer-related posts made by users in 2024, TikTok demonstrates its significance within the soccer community and its expanding role in sports broadcasting.
TikTok currently holds the largest international audience among North American sports leagues, highlighting its potential impact and reach in the realm of sports.
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