TikTok Partners With MLS on Exclusive Live Stream Event
Briefly

When Inter Miami CF begins its quest for MLS Cup presented by Audi, the camera will be trained on Messi as he lights up the pitch. The Player Spotlight stream will live exclusively on beginning five minutes before kickoff. This will mark the first time TikTok has streamed an entire live soccer match with a single player focus.
Indeed, TikTok says that its users have posted over 7 million soccer-related posts in 2024 alone, while has the largest international audience across North American sports leagues on the platform.
Read at Social Media Today
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