TikTok partners with AXS to sell event tickets in various countries, allowing users to buy tickets directly through the app by tapping on event highlights or artists' profiles.
TikTok previously partnered with Ticketmaster for U.S.-based events and expanded to 20 more countries in 2023, aiming to facilitate ticket sales for live events globally.
Certified artists can now promote their live events on TikTok by adding AXS event links to their videos, providing an in-app ticketing feature for ticket sales.
AXS, in addition to TikTok, sells tickets through its AXS Anywhere program on platforms like Spotify and Bandsintown, enhancing accessibility to event tickets across multiple services.
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