ByteDance's new print publishing venture, starting with popular genres on BookTok, reflects a strategic move to capitalize on social media trends in literature.
The imprint will publish titles that resonate with readers, focusing first on what people are interested in discussing online, before considering genre.
The first title, 'On Screen & Off Again,' features a romantic storyline with childhood sweethearts rekindling their romance, appealing to BookTok’s audience.
Eight Note Press will release stories addressing various themes, including identity and family dynamics, thereby tapping into diverse narratives popular among young readers.
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