TikTok is testing hour-long video uploads with a limited group in select markets, expanding into long-form content to capture a larger social media user base.
The new feature allows creators more scope for longer demos, lifestyle tutorials, and storytelling, potentially encroaching on YouTube's territory.
TikTok has been gradually increasing video limits, from 15 seconds at launch to now potentially allowing 60-minute videos, along with a recent creator rewards program for high-quality longer content.
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