The integration with LTK allows fashion creators on TikTok to earn affiliate commissions more effectively, enhancing the online shopping experience for consumers who want to follow their recommendations.
LTK functions similarly to Pinterest or Instagram, enabling creators to post their outfits while linking directly to purchase options, making it easier for fans to find and buy the items.
This collaboration stands to amplify TikTok's image as a shopping platform, providing users with a more streamlined way to discover fashion based on creator recommendations.
Creators can now post LTK links directly in TikTok comments, allowing for seamless navigation between the platforms to find items modeled by users with similar body types.
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