Nathanaël L'Huillier proudly recalled the time when he reached eighth place in TikTok's French "weekly rankings." His live videos, which he films at home on his mobile phone, brought this 30-year-old from the central Nièvre region unprecedented online exposure and success. Above all, the up-and-coming influencer received around â¬10,000 in virtual gifts from his subscribers, in the space of seven days.
Indeed, simply opening the live tab in the application reveals that many of the creators producing live videos have the sole aim of encouraging their subscribers to send money. To achieve this, they each have their own methods. There are those who assume the roles of characters reacting differently to each donation received, as illustrated by the recent trend of "NPC content," which involves interacting with subscribers as if you were a non-playable video game character.
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