TikTok is amplifying the voices and efforts of Black creators and business owners through its #ShopBlackOwned initiative, which features product highlights and livestream shopping sessions. This year, it also launched an accelerator program, in partnership with Black Girl Ventures, to support and grow Black-owned businesses on the platform. The program will assist 20 selected entrepreneurs with educational resources, coaching, and mentorship, culminating in a graduation ceremony to celebrate their achievements.
This year, we're looking to the future with a special spotlight on industry-shifting Black creators, community voices and business owners who are making waves on TikTok and beyond.
This month's #ShopBlackOwned series will include product highlights in the TikTok shop tab, in-app livestream shopping sessions highlighting Black-owned brands, as well as a documentary-style showcase that will spotlight breakout success stories across our community of diverse Black-owned SMBs.
a Black-owned business accelerator program developed to help grow their businesses on TikTok Shop, in collaboration with Black Girl Ventures.
For this year's accelerator program, we will select 20 businesses to participate in a 6-week program, which includes access to educational courses, plus business coaching and mentorship from celebrated guest speakers.
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