TikTok Announces Partnership with gamescom to Solidify Gaming Links
Briefly

The partnership includes a co-branded campaign creating fan experiences with exclusive content and billboards at gamescom 2024.
TikTok plans IRL activations at gamescom, featuring live streaming rooms, event stages, and a Pokemon GO Gym activity.
TikTok emphasizes its connection with gaming creators and appeals to its youthful audience, where 76% of active gamers play weekly.
Read at Social Media Today
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