The Eras Tour Experience on TikTok will give Swifties a chance to win album-branded profile frames and collect digital friendship beads to build the ultimate friendship bracelet.
Each week, fans will have the opportunity to complete new album-themed tasks where they will earn themed-profile frames and digital beads to create their own in-app friendship bracelet.
Fans can view their digital friendship bracelet beads and profile frame collections on the homepage of the in-app experience, and achievements from completing tasks will also appear as pop-up messages.
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