TikTok is set to become the Official Platform Partner for the 2024 Toronto International Film Festival, introducing interactive experiences and themed promotions for users.
"Movie buffs and film fanatics can join in on the excitement at TIFF by accessing our interactive experience on TikTok. Search TIFF to check out the in-app #TIFF24 Search Hub featuring the latest fan content, red carpet glamour and peeks inside star-studded screenings throughout the festival."
This partnership aims to enhance the festival experience for movie lovers, allowing them to engage with content surrounding the event directly within the TikTok app.
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