"Artificial intelligence is reshaping so many aspects of marketing, from creative generation to developing hyper-targeted campaigns."
"Thrive Market is an online grocery market that operates through a membership model. By paying a membership fee, shoppers get access to a hyper-curated catalog of products that they can filter through based on diet, lifestyle or other attributes like a preference for organic and non-GMO foods. Thrive Market now has more than 1.7 million members, and building a credible, transparent and consistent eexperience is paramount to both acquiring new members and retaining existing ones."
"The biggest challenges marketers today, she added, "is staying genuinely in touch with how fast consumer behavior is shifting, especially with the rise of AI-driven discovery and community-led platforms like Reddit.""
"At the event, Pasha's session will explore why brands can no longer "hack" their way to durable growth as algorithms fragment and AI reshapes discovery. Rather, she believes that building trust is the ultimate differentiator in an AI-driven world."
Artificial intelligence is reshaping marketing across creative generation and hyper-targeted campaigns. Thrive Market uses a membership model offering a hyper-curated catalog filterable by diet, lifestyle, organic and non-GMO preferences. The platform serves more than 1.7 million members and prioritizes a credible, transparent, consistent experience to acquire and retain shoppers. Marketers face the challenge of staying genuinely attuned to rapidly shifting consumer behavior amid AI-driven discovery and community-led platforms like Reddit. Algorithms fragment discovery, making growth hacks insufficient; building and maintaining consumer trust becomes the key differentiator as consumer expectations increase and brand choice expands.
Read at Digiday
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