Pinterest is benefiting significantly from the influence of tech giants Amazon and Alphabet. With 553 million monthly users, the image-browsing platform caters to those seeking ideas, including purchase inspirations. Its advertising-based revenue model thrives since users arrive with buying intent unlike typical social platforms. Despite Pinterest's robust performance, evidenced by an 18% revenue hike in Q4 2024, the largest user segment (from outside the U.S., Canada, and Europe) remains vastly under-monetized, producing only $0.59 per user compared to the $6.94 average across the platform, underscoring a substantial growth opportunity.
Amazon and Alphabet are helping boost Pinterest's growth, with the latter seeing a 34% gain in stock due to strategic advertising and monetization leads.
Pinterest has a strong user base of 553 million active users, with over half coming from countries outside the U.S., yet they are less monetized.
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