This is what it would look like if Nike made a home-renovation commercial

For many people, choosing the latter leads to crippling self-doubt. A new ad from the U.K. DIY and hardware store B&Q is using that doubt as its main character.

Both induce similar feelings of self-doubt and fear of failure. It's not surprising then that a hardware store might utilize tactics similar to a brand like Nike as a way to inspire motivation.

Read at www.fastcompany.com