This giant Pop-Tart is part of Kellanova's plan to grow snack sales
Briefly

Stunt marketing for snacks, like huge Pop-Tarts, boosts awareness and sales, providing fun and unique experiences in the market.
Pop-Tarts' large pastry, 'The Party Pastry,' is a limited-edition, oversized tart delivered in 3-foot-tall boxes to select US cities for $60, showcasing the brand's playful marketing strategies.
Read at Fast Company
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