The fitness-focused brand, which manufactures "percussive therapy" and handheld massage products, kept hearing from its core audience of performance athletes that they'd also like to see products their aging parents could use, according to CMO John Solomon.
Therabody developed three new massage devices that focus on everyday benefits to people's mental and physical health. One device, for example, helps with relaxation, while another provides percussive massage therapy, which users can activate with a single button (in keeping with Therabody's goal to be more accessible).
"Your workout might not look like being in the gym or training for a marathon," Solomon said. "If your workout looks like hosting the family for dinner or shopping and running around, recovery is just as important."
[
add
]
[
|
|
...
]