The Top 5 Digital Media Marketing Trends in 2024 for Gen Z and Millennials Show a Streaming 'Crisis,' the Power of Fandom and Much More
Briefly

Companies are introducing ad-supported tiers as consumers feel the content they pay for isn't worth it, indicating a crisis state in consumer engagement for streamers.
Diversifying audience and emerging fandoms are positive trends, but harassment and bullying are significant threats in the gaming industry.
Read at Variety
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