As streaming services continue to raise subscription prices, customers have attempted to find ways to cut costsâincluding free. According to a Hub Entertainment Research study, more than half (55%) of consumers said they use at least one free ad-supported streaming TV (FAST) service, such as Pluto TV, The Roku Channel, Tubi, Amazon's Freevee, or the free version of Peacock.
An AlixPartners study found that about 70% of new streaming subscribers will get their subscriptions from streaming bundles, or with plans that combine a streaming subscription with cable TV, broadband, or wireless plans.
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