"Most Gen X CEOs and founders today understand the importance of building their visibility (aka their personal brand) in order to best support the marketing function of their organizations. And yet, most are hesitant to actually do it because of one key concern: The time-suck. Nearly every time I present to a group of CEOs or have a 1:1 conversation on the topic of personal brand building, this concern inevitably comes up, and it's not surprising."
"So, allow me to debunk the myth. I will start with good news so that you feel encouraged to read the rest of this article. As CEO, you do need visibility, but it is substantially less than what you are hearing. You see, this belief that we need to be social media posting machines comes from social media influencers. And yes, they do need to be constantly posting, multiple times per day, on every single platform that becomes available."
Gen X CEOs and founders need visibility to support marketing, but visibility requires far less time than commonly assumed. Focusing on one to three platforms produces the highest return on time. Occasional podcast guest appearances—about once a month—expand authority and allow nuanced expression beyond brief social posts. Thought leadership articles add credibility for both the individual and the company. Many CEOs resist visibility because they dislike self-promotion and fear time drains. Influencer-level daily posting is unnecessary for executives; influencers require heavy posting, but leaders can achieve strategic presence with selective, consistent engagements.
Read at Entrepreneur
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