| Sponsored by Blis
Gil Larsen, managing director, U.S., Blis Marketers have long relied on the belief that retaining and upselling an existing customer is easier and more cost-efficient than a net new acquisition.However, between today's challenging economic headwinds, dwindling data landscape and heavily saturated retail market, that adage may no longer prove entirely accurate.
Gil Larsen, managing director, U.S., Blis Marketers have long relied on the belief that retaining and upselling an existing customer is easier and more cost-efficient than a net new acquisition.However, between today's challenging economic headwinds, dwindling data landscape and heavily saturated retail market, that adage may no longer prove entirely accurate.
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