The next-generation of retail marketing is about quality reach
Briefly

| Sponsored by Blis


Gil Larsen, managing director, U.S., Blis Marketers have long relied on the belief that retaining and upselling an existing customer is easier and more cost-efficient than a net new acquisition.However, between today's challenging economic headwinds, dwindling data landscape and heavily saturated retail market, that adage may no longer prove entirely accurate.
Read at Digiday
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