Cracker Barrel replaced its longtime logo of a man next to a barrel with a simple yellow shape bearing the company name. The new design prompted widespread online criticism as bland and uninspired. The logo change coincides with a broader rebrand that updates restaurant interiors, replacing rustic elements with chic white walls and modern design. Company leadership says the story and values remain the same and frames the work under the "All the More" initiative. Critics contend the shift reflects corporate priorities in 2025, emphasizing broad appeal and public-market demands over distinctive identity.
There's no way around it: The new logo is boring, bland, and bad. People hate it. You don't have to look hard to find plenty of people online sharing negative thoughts on the new, modernized logo. It's also part of a larger, less talked-about rebrand that has been happening at Cracker Barrel over the last year or so, with old restaurants ditching their rustic look for chic white walls and modern design touches.
On August 19, Cracker Barrel announced that it was ditching its 48-year-old logo featuring a man sitting next to a barrel. Instead, the restaurant that specializes in "Southern comfort food" has replaced the well-known logo with a new one that is simply a yellow shape with the Cracker Barrel name slapped on it. It's the kind of thing that I could whip up in Photoshop in under five minutes,
The reality is that Cracker Barrel's "story" has changed, because it is now 2025 and it's a publicly traded company. In this day and age, you can't just be a successful restaurant that grandparents bring their grandkids to so they can share stories from "back in my day..." over large portions of so-so comfort food. You can't just be a profitable company.
Collection
[
|
...
]