'The industry shot itself in the foot' - Brompton boss blames lack of sales as profits crash by 99%

Will Butler-Adams commented on the significant challenges facing Brompton during the pandemic, stating that 'the industry shot itself in the foot' due to increased competition and rising costs, leading to a disastrous profit drop of over 99%.

Despite a challenging year with a sales decline of 5.3%, Brompton reported a cash injection that boosted net assets significantly, underscoring the resilience and potential for recovery in the face of market adversity.

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