In 2024, photos are still the leading marketing tool for brands. From website banners and animated social media ads to emails and sales videos, companies opt for photos due to their flexibility, affordability, and potential to evoke emotions and trust.
Hyperrealism in photography is about showing the viewer things that their eye can't comprehend without special equipment. The genre also includes images containing massive amounts of visual information (colors or details) that simultaneously make them look familiar but surreal.
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