"I haven't seen much discourse around the small, death-by-a-thousand-papercuts style side effects of AI in the day-to-day practices of creatives. Two things in particular: technical skill atrophy and lack of skill development in younger creatives due to over-reliance on image generation models. I've watched younger and older creatives recently feed the same prompt into Midjourney 20 times trying to get it to spit out a result that they could just as easily just comp in Photoshop."
"It seems there's an ever-diminishing incentive to learn the fundamentals of searching for and composing images and building a personal creative database for yourself. Then there is the final product ad that looks like AI, even though it was made by real people, because we've become over-reliant on prescriptive reference imagery. There's too much focus on "will AI take out jobs?" and too little on the messed-up ouroboros that AI art creates."
Widespread use of AI image-generation models is producing subtle, cumulative harms to creative practice, including technical skill atrophy and reduced development among younger creatives. Repeated prompting and dependence on generative outputs are replacing foundational tasks like image searching, composition and building personal creative databases. Over-reliance on prescriptive reference imagery risks producing work that reads as AI-generated even when humans executed it. Simultaneously, a countertrend toward handmade, tactile and imperfect craft is resonating with audiences and offering a distinct path for brands to demonstrate authenticity, differentiate from AI aesthetics and connect more meaningfully.
Read at The Drum
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