"I don't think so. I think this is 2026. I'm using things as a tool. If I can use it to do something that gives me a quick idea or visualization of something, why shouldn't I do it? It's like, in 2008, retailers were refusing e-commerce because it was not quality. I find it ridiculous."
"Precedence Research predicts that the AI fashion market will be worth $60 billion by 2034, with annual growth rates nearing 40%. Already, brands across the sector are integrating generative tools into both creative and production workflows."
"The debate has coalesced around the term 'AI slop', often used to describe the influx of low-quality, generic content produced at scale. In practice, however, the definition is far less clear-cut."
Gucci's recent campaign featuring AI-generated images has ignited discussions about the role of technology in fashion. Creative director Demna views AI as a tool for quick visualization, likening it to past resistance against e-commerce. The AI fashion market is projected to reach $60 billion by 2034, with brands like Valentino and Guess already integrating AI into their workflows. However, consumer reactions are mixed, with some labeling AI-generated content as 'AI slop', reflecting concerns over quality and authenticity in fashion marketing.
Read at Vogue
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