"Let's be brutally honest. Your user personas are probably garbage. They're a collection of stock photos and demographic fluff that you and your team spent a week creating, only to file them away in a Google Drive folder to be forgotten forever. "Marketing Mike," who is 35, married, and "enjoys hiking," isn't helping you make better decisions. He's an art project."
"Why? Because he's not real. He's not based on the raw, unfiltered, often angry voice of your actual customers. This guide fixes that. This is my no-BS, 3-step prompt chain that turns messy customer feedback into a sharp, tactical user persona in about five minutes. Stop making art projects. Start building a weapon. Step 0: The Prep Work (Don't Skip This) Before we touch ChatGPT, you need to understand the golden rule: Garbage In, Garbage Out."
Most user personas are superficial collections of stock photos and demographic fluff that fail to inform product decisions. Invented personas become art projects rather than operational tools. Personas must be grounded in the raw, unfiltered, often angry voice of real customers. A concise, three-step prompt chain can convert messy customer feedback into a sharp, tactical persona in about five minutes. Prioritize prep work by collecting five to ten solid pieces of customer feedback, such as user interview transcripts and open-ended survey responses. Follow the golden rule: Garbage In, Garbage Out, and replace fabricated profiles with evidence-based personas.
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