The latest salvo is the new "House Of The Dragon" series, which HBO Max vp of Originals Marketing Steven Cardwell described as the service's biggest campaign yet.
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In addition to the usual advertising across TV, social media, billboards, and other online advertising, the new series - which debuted last week - has a number of partnerships with DuoLingo and Snapchat along with a new augmented reality app that lets users train a virtual dragon and watch it grow throughout the series.[
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