Taylor Swift's music returned to TikTok after negotiations, excluding UMG artists like Billie Eilish and Drake. The deal terms remain undisclosed, hinting at Swift's influence. Ariana Grande and Camila Cabello's music also reappeared, possibly due to fan uploads, with unclear deal structures.
The return of Swift and other UMG artists to TikTok aligns with the promotion of Swift's upcoming album, 'The Tortured Poets Department', potentially aiming to generate buzz by offering tracks suitable for TikTok content creation. Swift previously partnered with TikTok for her previous album promotions.
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