"Talia is a skilled media executive who developed Punch into the premiere drinks publication. In addition to her creativity and high bar for editorial excellence, Talia's business sense built Punch over the past 11 years."
Baiocchi will be responsible for diversifying revenue streams, with a focus on ecommerce and events, and will take on ownership of the business strategy for the newly launched Eater app.
Baiocchi founded Punch in 2013 as an independent digital vertical within Penguin Random House and Punch's custom content studio, Punch Creative, in 2016. Serving as editor-in-chief she oversaw all aspects of editorial.
Chloe Frechette is being promoted to executive editor of Punch, reporting to Stephanie Wu, editor-in-chief of Eater. This new structure will provide additional opportunities for collaboration.
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