Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties
Briefly

"Made For Advertising supply undermines advertiser trust in the open internet and siphons ad spend from reputable publishers," said Chris Kane, president of Jounce Media. "Taboola's decision to package its most premium supply in the Taboola Select network and to use Jounce data to ensure the marketplace is MFA-free is a positive step that serves both marketers and publishers."
"Advertisers deserve access to premium, brand safe and effective publishers to run their campaigns," said Adam Singolda, CEO and founder at Taboola. "Taboola has been on the forefront of providing this access, through our immense scale with trusted publishers. Adding the expertise and guidance of Jounce is yet another vote of confidence in our ability to connect advertisers with..."
Read at Exchangewire
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