"On Thursday, the National Advertising Division (NAD) indicated that some of the language in the commercials and T-Mobile's press releases about the satellite connectivity were misleading. The advertising division-part of an ad industry self-regulation system-took up the case after rival carrier AT&T filed a complaint about T-Mobile's marketing. Some the language for T-Mobile's implementation of SpaceX's cellular Starlink, dubbed T-Satellite, implied it provided "100% coverage everywhere or everywhere the sky is visible," the regulator said."
"We reached out to NAD to learn more, and the organization pointed to its final decision, which says, "T-Mobile acknowledged that T-Satellite service is not available in all geographic areas." T-Satellite is designed to only offer coverage in cellular dead zones, not major populated areas where the carrier has traditional cell towers. T-Satellite also isn't offered in most of Alaska and certain pockets of the US, as the carrier's coverage map shows."
NAD found that language in T-Mobile commercials and press releases about the T-Satellite service was misleading because it conveyed universal satellite coverage. AT&T filed a complaint prompting the NAD review. T-Mobile's statements such as "If customers can see the sky, they're connected" and promises of never missing a moment were judged to communicate universal coverage that cannot be adequately qualified by a disclosure. T-Mobile acknowledged that T-Satellite is not available in all geographic areas. T-Satellite targets cellular dead zones rather than populated areas served by towers and is unavailable in most of Alaska and certain pockets of the US.
Read at PCMAG
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