Summer isn't a season. It's an annual rebrand for you and everyone else
Briefly

Even before the official start of summer, the days are longer, people are more social, work slows down, outfits become sexier, anticipating a pressure cooker of self-actualization.
Summer has turned into more than just a season, becoming a brand, idea, self-branding opportunity, and engagement play, with a nostalgic, expressive, and colorful aesthetic shaping trends across various creative domains.
Read at Fast Company
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