The analysis revealed a significant statistical difference across various brands, with Subaru, Porsche, and BMW being associated more with 'dodgy driving' behaviors.
Lead author Alan Tapp, a professor of social marketing, said that the prevalence of aggressive driving was higher among brands characterized by advertising and marketing that seemingly 'celebrate performance driving, look at me, king-of-the-road stuff.'
Branding guru Mark Borkowski suggested that car manufacturers have long influenced consumers to buy into a lifestyle brand by 'bewitching a consumer' that 'you have the Top Gear or Grand Tour idiom, or movies like Fast and Furious or James Bond.'
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